Motorcycle manufacturer Harley-Davidson announced today the opening of the first shop in Lebanon, ten years after the store originally set up 70 years ago was closed. The American bike builder spent $2.5 million to build the shop which will open its gates in mid-September. Located in Hamra, next to the Central Bank of Lebanon, the shop will be the region's supplier of motorcycles, parts and accessories. As everywhere else in the world, Harley-Davidson will be organizing activities, tours and events.
"The new showroom will offer bikers in the Levant everything they need to maintain their bikes.
Inspired by the passion of 800 bikers across the country, Harley-Davidson Worldwide has chosen the city to cater for the needs of a growing community of enthusiasts in Levant and the Gulf region.
Harley fans in Lebanon will now have easy access to parts, bikes and accessories. Interest in Harley-Davidson has long thrived in the Levant. The company first opened a showroom in Lebanon more than 70 years ago to support the growing number of riders there. With an investment of $2.5m for the new outlet the place will be offering the latest Harley-Davidson equipment, bikers will have a revived opportunity to engage with the sport and fellow riders.
"The showroom will also serve as a base to run tours and events.